About us

IFC Canada seeks to provide a high quality, friendly and professional service.

We know that one size does not fit all in fundraising. You are unique, and so are your needs. Our focus is on properly understanding your situation so that we can offer you a tailor-made solution that suits your reality.

Our approach is to empower you with outstanding strategy, powerful fundraising tools and robust learning opportunities so that you have the skills to take your fundraising program to the next level.

Our people

Our Team

John Baguley
CEO of IFC Group

John is the CEO of Group IFC, which includes the country IFCs, assisting the country directors to deliver the best possible service to our clients.

He is still actively engaged with certain clients in several countries, speaking and writing regularly about fundraising around the world.


Jim has been working in the voluntary sector for 10 years and has a wide range of experience working in Fundraising, he is now Director of the IFC Foundation. Previously Jim was Head of Fundraising for Freedom from Torture. Jim has specialised in trusts, major grants and institutional donors.

His achievements include raising significant sums from trusts and foundations, and several donations of over £300,000 from the Big Lottery and a number of grants from the EC of up to £1 million.

Since Feb 2011 Jim has been working with a number of international development and human rights organisations. He has been helping them with trust and grant giver prospects research, developing their strategy, building the foundations for them to diversify their fundraising, as well as helping to guide their monitoring and evaluation structures.


With a background in performing arts, research and policy development, Elizabeth MacKinnon provides a range of strategic advice, operational planning and writing services. Fluently bilingual, her clients include small and mid-sized non-profits and federal government departments and agencies. In 2015, she was named Innovation Fellow in Performing Arts by the Metcalf Foundation, working on a collaborative research project on social finance for the arts in Canada. She has extensive experience in planning, grant writing, non-profit management and the legal and regulatory issues facing non-profits and charities in Canada.

Elizabeth is active in the Ottawa arts community as a dance and interactive technology artist, co-artistic director of dance collective, teacher and writer. She collaboratively managed an artist-run studio for more than 15 years (Dance Network/Movement Arts Ottawa, 1996-2012) and was also a founding Board member of Propeller Dance, an integrated dance company (2007-2012). Since 2013 she has served as Secretary to the Board of Arts Consultants Canada/Consultants canadiens en arts (ACCA).

Elizabeth holds a BFA in Contemporary Dance from Concordia University (Montréal, 1995) and a MA in Digital Performance from the University of Hull (UK, 2005), in addition to further studies in Electronic Art  (University of Ottawa, 2008), Authentic Leadership (Naropa University, Colorado, 2013), and Organizational Systems Relationship Coaching (Fundamentals, CRR Global, Toronto, 2015).

Our International Directors

Bill King
Director, IFC UK

Bill has nearly 20 years fundraising experience, for a wide range of organisations and covering most areas, including community, event, trust, corporate, membership development and major gift fundraising. He is a respected trainer and exceptional mentor.

Bill has had particular success with major appeals, directly managing a successful £30 million plus capital project at a school in Manchester, and advising a number of organisations on setting up and running big appeals. He has secured major grants from statutory funders, trusts and foundations, businesses and individuals.

As a consultant, Bill has advised clients on strategy setting and fundraising in a number of countries including the UK, Switzerland, the Netherlands, Thailand and Cameroon. Bill spoke at the 2012 Swiss International Fundraising Congress and led a Corporate Fundraising training seminar in Brussels in 2011, at the invitation of the EU, for organisers of European Mobility Week from across the continent.

Bill is a Committee Member of the Institute of Fundraising’s Consultant’s Group.

Director, IFC Italy

Founder and Director of IFC Italy, she has specialized in London at the Institute of Fundraising and BBC Training & Development. Specialisms include Corporate fundraising, major donor engagements, PR & media relations, editorial projects.

IFC Italy has worked with Agenzia per il terzo Settore, CIAI, Fondazione Benedetta d’Intino, Fondazione Marcegaglia, Agenzia per il Terzo Settore.

Before her career in consultancy, she has worked for European Commission (Public Relations Unit, Joint Research Centre) and has 16 years of experience working in nonprofit organizations in health care (Aned – dialysis and transplanted patiens, Aiutiamoli – mental health), international cooperation (Intervita, AiBi – Amici dei Bambini) and culture (Alg – Journalists Association). For these organizations she was responsible for various aspects of strategic communication, including social marketing initiatives, web content management, profit-nonprofit partnerships and awareness campaigns.

Francesca is a member of the Institute of Fundraising.

Director, IFC Kenya

Joe is a fundraising specialist with over 10 years of experience working with various development organisations in Kenya and in the UK. He has vast experience in developing fundraising strategies, identifying new funding opportunities, building effective and mutually beneficial relationships with donors, training and public speaking at events on fundraising management.

He has previously worked on behalf of various International development organisations in the UK as well as national and local NGOs in Africa. Joe is keen to support local and national not-for-profit organizations, particularly in Africa, to maximise their funding opportunities through diversification of their funding sources in order to build a sustainable fundraising programme.

Joe holds an MA in International Studies from the University of Birmingham, UK, Post Graduate Diploma in Armed Conflict, Bsc in Food Science and a Professional Certification in Fundraising Management from the Institute of Fundraising (IoF) Academy, UK. He is a fully Certified member by the IoF UK.

Director, IFC Switzerland

Beatrice has more than 20 years experience working in grant-making, fundraising, institutional building and management for a range of international organisations. Most recently, in addition to being IFC’s new Director for Switzerland she also worked for over one and a half years as the part-time CEO of the ‘European Fundraising Association’, a not-for-profit organisation working to promote state-of-the-art fundraising across Europe.

She has exceptional analytical and strategic skills and she is an experienced programme and project leader and developer.

Her experience most notably includes working for eight years as a senior programme officer with a world leading grant-making foundation, where she managed a multi-million portfolio of grants. As part of her experience, she directed a Brussels-based European Federation of national organisations; in addition to managing the organisation, she also spearheaded lobbying campaigns and fundraising from public institutions, national governments and private companies.

A German national born in Romania, Beatrice is used to operating in multi-cultural multi-lingual environments. She speaks fluently English, French, German and Romanian, and has good knowledge of Spanish.

Ralph Leonard
Principal Consultant, Singapore

Ralph has had extensive cross-functional experience during his 30 years in Asia. He has carried out charitable fundraising for a number of global and local non-profit organisations helping to raise more than $250 million dollars since 1986.

As the founding Director, Development for Singapore National Eye Centre and Singapore Eye Research Institute, he prepared a capital fundraising campaign, budget and plans for a new SERI Building whose projected cost was some $100 million.

During his time as a fundraising management consultant he worked with:

  • Nanyang Technological University – drafted Case for Support and fundraising strategy (their planned new campaign goal is several times their 21st Century Campaign which raised $150 million), provided senior management/board training and guidance;
  • International Rice Research Institute – provided guidance/strategising to help them secure US$52.3 million from The Bill and Melinda Gates Foundation with plans being finalized for a further US$100 million, created their first Case for Support and fundraising strategy, mentored new development director;
  • Prospect donor research – extensive and on-going prospect research on leading East and Southeast Asian families, foundations and corporations, including private interviews with ultra high net-worth individuals around the region.

He has volunteered or volunteers for the following non-profit organisations:

  • Association of Fundraising Professionals Hong Kong and Singapore Vice President and Education Programme Chair since 2004, this included organising/delivering eight to ten seminars annually for professional and volunteer charity fundraisers;
  • Fundraising trainer and mentor for The IRRI Fund Singapore;
  • Provided fundraising advice and mentoring to *SCAPE, Lotus Culture, Dover Park Hospice, and World Toilet Association;
  • Clinton Global Initiative Hong Kong Conference 2008 volunteer networker and co-ordinator.
  • During his sixteen years with World Wide Fund for Nature Hong Kong, he:
  • recruited some $38 million in individual, foundation, government and corporate donations;
  • grew the organisation from five staff in one office to over 175 staff in five offices (that he also helped design, fundraise for and oversaw construction of).

He holds a joint Executive MBA from the Kellogg Graduate School of Management, Northwestern University and Hong Kong University of Science and Technology. He is proficient in English, Cantonese and Mandarin Chinese (read at Harvard and Fudan Universities).

Director, IFC Netherlands

Helen is an experienced fundraising and marketing professional with over twelve years’ experience working within the not for profit sector both in the UK and the Netherlands. Driven and self-motivated, she sets out to achieve the best in anything she undertakes.

Over the last twelve years Helen has worked for a number of not-for-profit organisations in the UK and the Netherlands.

During seven years working for Challenges (Un)Limited Helen helped to build the Charity Challenge brand from inception. During this time Charity Challenge helped to change the face of UK fundraising by opening up sponsored overseas expeditions to charities of all sizes and individuals alike. Through Charity Challenge Helen worked with hundreds of UK charities and senior fundraisers, helping them to raise millions of pounds for their causes.

After re-locating to the Netherlands almost four years ago, Helen continued to work in the not-for-profit sector engaging in marketing, business development and corporate liaison roles. By continuing her work in the Netherlands with not for profit organisations, Helen now has first-hand knowledge of the requirements in the Dutch market and is enthusiastic about the potential for this sector.

Helen’s focus now is to help Dutch charities to move forward and develop strategies and campaigns aimed at the modern donator, maximising return on investment and improving retention of supporters

Laurence Pagnoni
Director. IFC USA

As career fundraiser, Laurence has a very unique and specific vision. For over thirty years his executive leadership has been dedicated to fundraising planning. His focus is on the critical intersection between strategic planning and fundraising planning, to enable the agencies with which he works to reach the next level in their fundraising capabilities. Once their new revenue has been secured, each non-profit has been able to meaningfully improve the quality of their constituents’ lives and more fully achieve the mission they’ve dedicated themselves to serving.

He has supported hundreds of non-profits by developing strong revenue engines for them that work in sync with their organizational cultures. He has trained staff and boards of directors, and used non-profit programs’ outcome evaluation data to convincingly make the case for funding support. He has recruited and hired three chief executives, twenty development officers, two controllers and twenty-two program or division directors.

Over the course of ten years He has served as executive director of three different non-profits. As aconsultant, the agencies with whom he has worked had budgets as large as $216 million dollars and staffs as large as 400 individuals. Their varied missions have included healthcare, homelessness andinternational outreach. In 1995 he became president and executive fundraiser of a leading national fundraising consulting firm. As its clientele has grown over the years, so too have its repeat customers.

He has spearheaded new creative collaborations, often between improbable partners whose mutual successes continue to this day.

He is a dynamic and seasoned public speaker who excels at explaining intricate ideas and helping his audiences understand the bigger plan.

His new book, The Nonprofit Fundraising Solution, published by the American Management Association in 2013, was the editor’s choice for best book of the year. It was featured in the Nov. 7th, 2013 issue of The Chronicle of Philanthropy.

His written articles and essays cover a vast array of fundraising subjects and are widely circulated on the Web. His blog INFO draws 3,800 active readers.

Director, IFC Peru, MBA MSc

Karina Sandoval has several years of experience working for international nonprofit organizations in Latin America, United States of America and Europe. She holds a Bachelor’s Degree in Economics from La Molina State University in Peru and a Master’s Degree in Business and Administration, MBA from University of Dallas in the U.S and a Master’s Degree in International Development from University of Amsterdam.

Her areas of expertise include: International corporate partnerships, Fundraising events, cause-related marketing campaigns, CSR, and Grant research.

In 2008, Karina was honored with “La Cima” Emerging Leader Award by the Chamber of Commerce in Dallas for embodying leadership traits and for her work with the United Nations on the publication called “Two Degrees of Separation between Hope and Despair”.

Karina has worked for several years with Helen Maynard-Hill the Director of IFC Netherlands and lives for part of each year in Amsterdam.

In Peru she has develop a thorough understanding of the third sector, and is encouraged by the country’s economic development and subsequent emergence of a robust civil society.

Karina has many years’ experience of Latin America and a thorough knowledge of the region.

Director, IFC Ukraine

For almost 20 years of practical work in the NGOs Svitlana has a number of research publications on civil society, philanthropy, NGOs organizational capacity building and better governance in the world and Ukraine. Svitlana has initiated a certified course for Ukrainian fundraisers, trained and consulted more than 100 NGOs on capacity building including fundraising from individuals and corporations in Ukraine and internationally.

She is a founder of the Institute of Professional Fundraising in Ukraine, member of the Board of Directors of the European Fundraising Association, Ukrainian Philanthropists Association, Ukrainian SOS Kinderdorf, Head of Organizing Committee of the National Philanthropy Award. Svitlana heads Ukrainian IFC since 2011.

The consultancy provides services (training, coaching and consulting) on the following aspects of fundraising:

  • Donors research
  • Applications to Grant Giving Foundations
  • Organization preparedness to fundraising
  • Developing and implementing fundraising campaigns

IFC Ukraine clients include smaller and larger NGOs, corporate social responsibility projects, universities and professional organizations, to name but few: National University Kyiv Mohyla Academy, Independent Broadcasters Association, Democratic Initiatives Foundation, and a variety of smaller local NGOs.